Everything is under control; Labour have a plan; keep the patient happy this side of the election; and don’t frighten the voters about the horrors to come.
Now let’s move to the expected election timetable, which the BBC website sets out. Again, as polling day is certain to be 6 May, it’s all rather obvious.
But wait. We have to consider the mind of short-term tactical Brown.It's not like him to walk down the path of the all-so-obvious. He will want to wrong-foot the Tories with some trumped-up dividing lines on Budget Day, as well as sending us voters a few morsels to chew on.
The Gorgon is not one to miss an opportunity to stick it to the Tories, is he?