Amazing. I've discovered you article on Wikio's e-blogs in French. I'm a French person living in Brussels and I just find it wonderful that I hear about this French advertising campaign reading a translated article from a British blog :)
And then I cried:
On the topic of your article, it's simple, nowadays we can't do anything anymore, especially in France. Cigarettes, alcohol, sex, food, all the things that give us pleasure, it's all bad bad bad. The obligation to be healthy/thin/beautiful, in other words perfect, has become more and more stressful.
If the French aren't telling their government where to get off, Europe really is fucked, isn't it?